KARACHI • F&B, LIFESTYLE & B2B • SINCE 2013
Senior graphic designer in Karachi, running my own independent studio. Premium logos, brand identities, social creatives, advertising visuals and website/UI design — senior craft without agency overhead. Focused on F&B, lifestyle and B2B founders who want to be remembered — you work directly with me from brief to handover, with pricing fixed in writing before we start. Local and remote worldwide.
Designing since 2013 • 98 projects • 8 countries served
SENIOR CRAFT • DIRECT WITH THE DESIGNER • SINCE 2013
Since 2013 • 98 projects • 8 countries • F&B, lifestyle & B2B focus
2013
Designing since
over a decade in the craft
98
Projects on record
logos, brand, social, web
5
Disciplines
logos to apps, one roof
2–3
Week turnaround
typical brief to handover
Transparent starting prices
No hidden fees. “From” means scope, deliverables and timeline shift the number. Final quote after a 15-minute call.
50% deposit to book (non-refundable), 50% on approval — full terms.
Prices in USD. Payment by Wise, Payoneer or bank transfer — 50% to book, 50% on approval.
Browsing from Pakistan? Local starter kits in PKR are available — see local rates. Payment by bank transfer, Easypaisa or JazzCash.
01 • LOGO
from $600
Logo direction, final suite, colour guidance, launch-ready files.
Get a quote02 • BRAND
POPULARfrom $1,800
Logo suite, colour, type, mini guide and social kit.
Get a quote03 • WEB
from $2,500
Landing page, homepage or UI concept with dev-ready files.
Get a quote04 • COMBO
NEW$4,500
Identity, one offline business app and a matching landing page. One person. One invoice. Three weeks — scope locked in writing before we start.
See what's includedCurrently booking new projects
You work directly with me from brief to handover — no account managers, no hand-offs, no juniors.
Explore the work
98 projects across five disciplines, focused on F&B, lifestyle and B2B.
Selected work
A rotating selection across brand, social, print and web.
Who I am
Nabeel Ali
Founder & designer — the only person you'll ever work with.
Born and raised in Karachi, I started designing at 16 because I was obsessed with how brands make people feel something real. That obsession never left — it just gained a decade of discipline.
My focus now: depth over breadth — cafes, skincare, fashion, coffee, fintech and SaaS; industries where identity decides the price tag. Social, print and web still happen, but brand strategy is where I add the most value.
My process is simple: listen deeply, simplify ruthlessly, design with soul. I don't chase trends. I craft work that stands out today and still feels right in a decade.
6 yrs
Running my own independent studio, full-time
Find Nabeel Ali Design on Google — verified business profile →
Straight talk
These five points are written into your scope sheet before any payment — so you always know exactly where your money goes.
Standard 01
One senior designer takes your project from brief to handover. No juniors, no hand-offs, nothing lost in translation.
Standard 02
Fixed price in writing before work starts. No meter running, no surprise extras at delivery.
Standard 03
First concepts in days, not weeks — typical brief to handover inside 2–3 weeks.
Standard 04
On final payment you own everything — masters, source files and full usage rights.
Standard 05
Revisions are part of the craft. If a direction misses the brief, it gets reworked until it lands.
More on Google
The Nabeel Ali Design Business Profile — verified local studio, based in Karachi →
Case studies
Three projects, from first brief to final files — and the thinking in between.
Logo & Identity
A contemporary jewellery label needed to feel luxurious without shouting. The answer was restraint: a rose-gold crescent with diamond and star accents, refined until the mark stayed delicate at every size — from ring-box foil to storefront signage. Shipped as a complete mark system with clear usage rules.
See the anatomy of this mark →
Social Campaign
For the Radiant Glow Serum launch, the brief was “premium, but don’t lose the click.” A soft botanical composition carries the product like a hero shot, while the direct shop-now message keeps the post selling — beauty and conversion in one frame, built to repeat across a monthly pack.
See more campaigns →
Website & UI
A smart-investing platform had one enemy: intimidation. The dark, premium interface puts financial dashboards, investment tools and performance stats on a clear visual hierarchy — complex numbers presented calmly, so a first-time investor feels in control instead of lost.
See the interface anatomy →Deep dive
The final mark — rose-gold crescent with diamond counter-form.
Make a contemporary jewellery label feel luxurious at two extremes: a 16px favicon and a storefront sign. No shouting, no cliché script, nothing that dies next to a real diamond.
A script wordmark looked like every other boutique. A literal gemstone tilted into clipart. A monogram lock-up broke apart below 32px. Each was drawn, tested and killed before the crescent earned its place.
Two circles intersect to form the crescent; their counter-space becomes the diamond. One continuous stroke, 8° rotation, star accent on the apex. Geometry means it scales by formula, not by eye — tested live at 16, 32 and 64px before sign-off.
Primary mark, horizontal and stacked lockups, clear-space rule from the x-height, single-ink and foil-ready versions, and a usage sheet so a printer in any city reproduces it identically.
Set before the first sketch: recognisable in half a second at 32px, still elegant embossed at 40mm on a ring box. The mark clears both — that is what a logo project here is built to do.
The studio belief
How a project runs
One call about your goals, audience and budget. Fixed quote in writing before anything starts — the price you approve is the price you pay.
The number of directions your package promises, each with its rationale. No templates, no recycled work.
Clear revision rounds until it feels inevitable, not just approved. You see what changed and why at every step.
Every format you will ever need, organized with usage notes. Full ownership transfers to you — everything, forever.
BRAND + SOFTWARE, BUILT TOGETHER
Most founders hire a designer, then go hunting for a developer, then spend weeks translating between the two. Here you get both from one person — your brand and the software it runs on, shipped together in three weeks. Before any payment, you get a written scope sheet — exactly what's included, what's not, and the delivery date. Standard offline builds fit the window; heavier app scopes get their own clear timeline up front. And before you pay anything: I'll walk you through a live demo of the app framework your build will be based on, on our first call — so you're paying for something proven, not a promise.
INCLUDED
Let's build something together
Tell me what you're building and I'll come back with a clear scope, timeline and price. If your brand has ambition, let's talk.
