Social Media • Concept study
Lumora Skincare
Radiant Glow Serum launch campaign.
CONCEPT STUDY Self-initiated work. The brand name is representative and no client relationship is implied.
The brief I set myself
Launch the Radiant Glow Serum — premium, but never at the cost of the click.
The decision
A soft botanical set carries the product like a hero shot while the shop-now line stays direct; beauty and conversion in one frame.
What it ships with
Launch post, story crop, and a repeatable layout the monthly pack reuses.
Why it's here
A soft botanical composition presents a premium skincare product with a direct shop-now message.
No outcome is claimed for this piece. It is a concept study, not commissioned work, so there are no sales figures, conversion numbers or client results attached to it. What it demonstrates is the thinking — and that is the part that transfers to a real brief.
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